tide // you’re gonna need more tide

New Tide Power Pods have 85% more cleaning power. But who needs that much more Tide? Maybe we all do? The internet seems to think so.

CANNES LIONS
Gold - Social (Brand Storytelling)
Gold - Social (Consumer Goods)
Silver - Social (Use of Humour)
Bronze - Social
Finalist - Social (User-Generated Content)

EFFIE
Silver - Brand Content & Entertainment
Bronze - Household Supplies
Bronze - Social Media - Products

ONE SHOW
Gold - Film & Video
Gold - Social Media
Bronze - Social Media
Bronze - Creative Use of Technology
Merit - Cultural Driver

D&AD
Graphite - Film
Shortlist Editing